CHAPTER 3: Promote your Event

How do you promote your TEDx event and open it up to a larger audience? The right promotion of your event will bring more people in and share the great ideas you showcase with more individuals. Here you will learn how to: create your TEDx Event Profile, use Social Media, create a Website, make PR and Press releases, and Webcast your event. 

1. Create your TED.com Event Profile

Once you have your license from TED, you will be given your own url (website address) to an event page on TED.com. Be sure to update this page with your logo, images, speakers’ stories and news as the event unfolds. 

This is your face to the world when people around the globe search for events on TED. Make it shine!

2. Use Social Media

Social media is not a ‘new’ way of conversing with the world anymore. It is part of being a 21st century citizen. So get out there! Facebook, Twitter, Pinterest, Blogs, Glogs, and Linked-in are all available to pump your event and connect you with others around the world that are talking about the TED initiatives. 

It is important to remember to keep your tweets and posts focused on your event, the speakers, and the hype up to the event. Keep your sponsors off of your social media and find other ways to include them in your event. (This will come later!) 

The name of your Facebook account should mirror your license name which mirrors your logo, and should be a Facebook page, not a personal profile or a group. The same naming conventions can be used for your Twitter, Pinterest board or Blog accounts.
TEDx Twitter Guidelines
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Social Media Agreement (Editable)
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3. Create a Website

Nothing says official like a slick website, and creating a website doesn’t have to be a daunting process any more! Using new web tools you can create a website that embeds videos, shares photos, provides an RSS newsfeed and more! 

Learn how to: create your TEDx event webpage, include forums and discussion boards, embed all forms of media, create metatags for search engine optimization, and how to choose a domain name. Before you begin, don’t forget to play by the TED rules regarding domain names, logos, branding and content!

4. PR & Press Releases

As part of the TED ethos you want to share great ideas with the world, right? Part of that action is getting the media involved. As your event is under the parent brand of TED, you must make it clear to your audience that you are independently organized. Before you begin to talk to journalists or the media, be sure to be familiar with the expectations of TED regarding what to include with your press release. 

Get Inspired by TEDx Posters and Signage

Letter to World Delegates (Editable)
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5. Webcast your Event

A webcast is a media presentation distributed over the Internet using streaming media technology. A webcast may either be distributed live or on demand to many listeners and viewers. Essentially, webcasting is broadcasting over the Internet.

The term webcasting usually refers to non-interactive linear streams or events. Rights and licensing bodies offer specific "webcasting licenses" to those wishing to carry out Internet broadcasting using copyrighted material. You must receive approval to webcast your event from TED before you stream. A webcast is a great way to extend the reach of your event and include sister schools and groups of people around the globe to get involved with your event.